Why 100% Kona Coffee?
The simple answer is that when you have some of the best coffee in the world, mixing it only reduces the quality and unique flavor of the coffee. Imagine a great vineyard mixing its finest grapes with inferior, low-quality grapes in order to have more wine to sell? The appeal of 100% Kona coffee is that it is pure, gourmet coffee.
Much like a fine wine, it is great in its pure form, and mixing it with imported beans coffee beans would make a coffee that is not nearly as delicious as 100% Kona coffee.
It’s not uncommon to see “Kona coffee” with as little as 10% of beans originating from the Kona region of Hawaii Island. These blends are made from inexpensive beans imported from Africa, Asia, Central and South America. The resulting mix is usually 90% non-Kona coffee and there is none of the taste Kona coffee profile in coffee made from these blends.
Likewise, you might find “Hawaii coffee,” which might be 0% Kona coffee. A few other regions in Hawaii have started to grow coffee and have tried to ride coattails of the high-quality, established Kona coffee brand. So, when you want some true gourmet coffee, insist on 100% Kona coffee and avoid the blends.